My name is Amy Shojai, I'm a 41-year-old marketing fanatic who lives in San Diego, California. I'm a faculty member at the University of San Diego. In addition to this, I also have my digital marketing startup, which I founded last year.
Students, coworkers, and friends commonly refer to me as a socialite, nerd, and a driven person. My hobbies consist of playing video games, watching Netflix, cooking, blogging, and attending music festivals. My interest in pets started late in life when I was doing a job as a bank manager. To be honest, I hated the job and lived for my evenings and the weekends.
The only thing that kept me happy was my best friend Mylo, a pug I got from a shelter near my home. Mylo brought me a lot of joy and made me feel appreciated when I didn't feel it in my line of work. All I wanted to do was do a job where I felt appreciated and seen results. I realized that I needed to reevaluate my line of work and changed my career path.
Professional Practice, Experience, and Interests
I got my bachelor's in marketing from the University of San Diego, where I happen to work at.
However, the main reason I teach there is to keep updated with new practices and stay knowledgeable in the world of marketing. Teaching takes up a few hours of my week; I spend the remainder helping companies worldwide understand their analytics and get more conversions.
My success in the marketing sector came when I was promoted from a junior to a senior marketer in an IT consultancy in San Diego. I was given the freedom to create campaigns over several different advertising mediums, improve their client's SEO, pay-per-click campaigns, targeting ads, and much more.
In my marketing career, which has spanned over two decades, I've gained a lot of experience helping businesses in various industries. But, my favorite task (as a pet owner myself) is coming up with creative ways to market companies in the pet niche.
While my background is helping IT-based startups today, my portfolio leans heavily on businesses in the pet industry. I choose this work because it gives me new ways of becoming creative and knowing I'm making a real difference in helping pet companies profit and accrue more customers.
I'm a big advocate of this type of work as I believe the more there are businesses, the more likely people will acknowledge them and start to take animals more seriously.
In recent times, I have been limiting my client base to only animal-related companies because this work is much more rewarding. My end goal is to only market for this industry and becomes the first digital marketing start-up that is dedicated to just the pet niche.